Bringing a global cybersecurity platform to life
Led an integrated communications campaign for a global cybersecurity forum, connecting strategy and messaging with podcast production, paid/social activity and editorial oversight.
01The challenge
A complex subject, an international platform and multiple communication channels required a clear narrative. The task was to carry that story through different formats while managing the production, budget and editorial decisions needed to bring the campaign to life.
02My contribution
I led campaign strategy and messaging, alongside production and launch of the forum’s podcast. I managed paid/social budgets and held final editorial approval of written content, connecting the campaign’s strategic direction with its delivery.
03The result
The work delivered a launched podcast and a coordinated campaign narrative across written, audio and paid/social activity, supported by consistent strategic and editorial oversight. I secured podcast guests including a world-renowned physicist and futurist, Interpol’s director of cybercrime, and senior leadership from Kearney and BCG, including a global chairman.
Relevant expertise
- Integrated campaigns
- Editorial strategy
- Podcast launch
- Campaign & budget management
- Project management
- Technology communications