I help high-growth businesses and leaders articulate who they are, where they’re going, and why - especially when navigating profound change and complexity.
Rated 4.8 out of 5. Guests included a world-renowned physicist and futurist, Interpol’s director of cybercrime, and senior leadership from Kearney and BCG.
Read the case study →Selected agency engagements. Client identities and confidential materials withheld.
Connecting a company-wide safety ambition to everyday understanding and action.
ResultGreater awareness and more consistent use of safety practices, contributing to declining incidents and fatalities alongside the wider program.
A new narrative for a telecom operator’s evolution into a digital enabler.
ResultStronger key-message penetration, better communications deliverables and funding for a continued, multi-year transformation.
My writing on communications, leadership and the craft of telling a business story.
When output gets cheap, meaning becomes scarce. The companies that treat story as strategy, not content, pull ahead.
The useful question isn’t whether AI touched a draft. It’s whether someone thought hard about every word.
Change management was built for one transformation at a time. AI makes change continuous, and the organizations that grow fastest will bring their people with them.
For leaders with something meaningful to say: shaping a point of view and translating it into briefings, content and public positioning. I’ve advised senior executives, interviewed leaders and board members, and helped establish an Executive Advisory practice.
For businesses defining their next chapter: a clear account of what you do, what makes you distinctive, and why it matters to the people you need to reach. My experience includes corporate repositioning, technology investment narratives, IPO communications, and change narratives.
For organizations asking people to understand and act on change: communications that explain the direction and make its implications clear - especially in the age of AI. My work spans business transformation, safety culture and organizational change, including workshops for executives and managers. I apply change management principles to develop practical strategies shaped around each organization and its people.
For a strategy that needs to reach people: connecting messaging, editorial planning and delivery across channels. I’ve led integrated, multimillion-dollar campaigns, launched a podcast, managed paid/social budgets and held final editorial approval of written content.
For founders building something new: a foundational communications strategy shaped around your vision. I partner with founders to put the building blocks in place, define where to show up and how, and develop the investor-facing story. Employee communications help bring that vision inside the business, attracting and retaining the talent needed to build it.
I’m a New York-based strategic communications advisor with a decade of experience across the US and Middle East. I’ve advised ministers, governors, CEOs, ultra-high-net-worth individuals and startup founders; built teams and scaled communications functions from the ground up; and helped some of the world’s most sophisticated companies tell their stories.
I began my career at Hill+Knowlton Strategies in the Middle East, before subcontracting for PwC’s People & Organisation practice, where I focused on change management. The scale and scope of the work - from mega- and giga-projects reshaping economies to newly created entities defining their purpose - offered opportunities unlike those in any other market. I helped shape the stories of organizations contributing to national visions and led multimillion-dollar integrated marketing and communications campaigns.
At FGS Global in Dubai, I worked at the intersection of business, government and transformation. Among the highlights: supporting the Saudi Stock Exchange (Tadawul) through Aramco’s $29.4 billion IPO - the then-largest listing in history; leading communications for the $2.4 billion listing of Saudi Arabia’s first homegrown tech startup; and helping the scientists who brought us the Covid vaccine articulate their story through the pandemic.
At FGS Global in New York, I helped leaders make their voices heard at consequential moments: preparing executives for Davos and major investment conferences, supporting the positioning of a private equity firm with more than $180 billion in assets under management, and advising clients navigating a tumultuous political and regulatory landscape.
I bring together the structured thinking of management consulting, the audience understanding of strategic communications and the editorial judgment of a writer - whether the task is introducing a new institution to the world, launching a generational start-up, or helping an established business navigate its next chapter.
I'm a Georgetown alum, and I remain an English major at heart. Outside work, I am passionate about mentoring youth. I serve as the Marketing Chair of the Associate Board at South Asian Youth Action (SAYA), a nonprofit that supports underserved New York City youth. I'm also a member of Arab Bankers Association of North America (ABANA). You’re most likely to find me in a bookstore, museum, or art gallery.
On the difference between losing something and being lost. A case for treating uncertainty as a place to explore, which is most of what leading through change asks of us.
Lahiri’s first novel written in Italian. Watching a writer rebuild her voice in a new language is a lesson in how constraint sharpens style.
Feminism, aging, beauty and class, argued with total clarity. A masterclass in taking a clear position and holding it across an essay.
The walk to Santiago that became The Alchemist. A reminder that the best stories come from transformation actually lived, not described.
If you’re looking for someone who can connect the business context with the story, and help bring it to life, I’d love to hear from you.