Bringing a telco into the future
Developed the positioning, messaging and communications strategy for a telecom operator’s transition to a digital enabler, then helped leaders communicate that evolution.
01The challenge
The company was changing how it defined its role and future, amid the emergence of AI and rapid technological advancement. Communications needed to make that shift understandable: explain the move from telecom operator to digital enabler and give the executives and managers responsible for telling the story a shared narrative. This meant translating complex, technical subject matter into clear, accessible content.
02My contribution
I developed the corporate positioning, supporting messages and communications strategy for the transition. I also led workshops equipping executives and managers to communicate the new narrative, connecting the strategic story with the people who would carry it into the organization, and held final editorial review of technical white papers.
03The result
The engagement strengthened key-message penetration and improved the quality of communications deliverables. It also helped secure funding for a continued, multi-year strategic communications transformation, supported by a defined narrative, messaging framework and leadership workshops.
Relevant expertise
- Narrative & positioning
- Change & transformation
- Leadership communications