Making safety culture part of everyday work
Led change communications for a leading global mining and metals company’s safety culture program, helping connect a company-wide priority to the decisions people make at work.
01The challenge
Safety communications needed to reach people with different levels of familiarity with the subject, including those in hard-to-reach locations and those for whom English was not their first language. The task was to translate complex guidance into clear, relevant messages that met people where they were and made the implications for everyday work understandable.
02My contribution
I led the program’s change communications, with a focus on making the safety story accessible across different audience contexts. That meant connecting the broader ambition for safety culture with the practical importance of safety measures and best practices.
03The result
The work increased awareness and more consistent use of safety measures and best practices, contributing to a year-on-year decline in incidents and fatalities alongside the wider safety program.
Relevant expertise
- Change & transformation
- Communications strategy
- Translating complex subjects